Our applied marketing research methods fit for your all expectations from New Idea to Business. Product Idea Desk Research for estimating market size, growth and share Competitor analysis Qualitative Concept Tests Quantitative Concept Tests Launching / ReLaunching Representative Surveys Market Simulations Usage & Attitude Explore consumer needs Motivation Studies Perception and Usage Advertising Qualitative and Quantitative Pre Tests of prints, storyboards, animatics, fotomatics, etc. Post Tests for Brand Recognition, Image and Impacts Applied methods from the beginning to the end * Data Collection and Data Mining for MetaAnalysis: Dep. of Statistics, previous market researches, sales data, prescriptional data, publications and guidelines * In-depth interviews: with the help of the guides developed with the cooperation of the customer, with experienced interviewers, opinion leader, a ring of doctors who count as great authority in the given subject. * Focus groups: experienced moderators, physician and patient groups (one way mirror, sound and video recording, PC connection) * Personal questionnaires: doctor groups, the classic questionnaire research of the determined segment of the Hungarian population, with the precise sampling proceeding, and the high level of quality insurance of the fieldwork. * Self-completing questionnaires: a 50-60% ratio of received and completed questionnaires, an expense efficient solution. * Computer Assisted Telephone Interviews: with a 30 station call-center, we are able to complete a quick and effective CATI (Computer Assisted Telephone Interview) survey. Contact Mr. Attila Tóth Research Director Tel: (+36-70) 338-71-38, E-mail: toth.attila(at)nib dot hu Mr. Sándor Batári Managing Director Tel: (+36-70) 338-71-35, E-mail: batari.sandor(at)nib dot hu